In this article, we will discuss some of the main advantages and disadvantages of ice cream business. Nowadays the market share and business opportunities selling ice cream are still very wide. Moreover, living in a country, having a hot climate, this business is very beneficial.
If you are interested in starting an ice cream business then you should know its pros and cons. The ice cream business is quite profitable but is a seasonal business which means that the demand for the ice cream is only during the summer season.
Starting from children to the elderly. No doubt, starting the ice cream business is quite popular. In terms of the ice cream business, you can start the business with small capital. This business does not require you to have a large-capacity ice cream machine. With a mixer or blender, you can also sell ice cream.
Now, let’s know about the pros and cons of the ice cream business.
Advantages of Ice Cream Business
Here are some of the major advantages of the ice cream business:
Starting this business does not require a large capital. You can even start this business from home. It’s enough to make a few small cups of ice cream at first until you can expand your business. The most important thing is, that you don’t hesitate to innovate the taste. Offers delicious and unique flavors which are very important to pay attention to in this business.
Large Target Market
The ice cream business has a target market with almost no age limit. Almost everyone loves ice cream. And some are even willing to buy at high prices, for ice cream that has a unique taste. So, don’t be afraid not to sell, as long as you are actively promoting and innovating.
Not High Risk
Even though it is a promising business, selling ice cream at home will not escape the risk. However, the risk is not so high. Because the risk is in accordance with the amount of ice cream you make.
At least, even ice cream that is not sold and is close to expiration can be enjoyed by you or your family.
Easy to Start
Yes, it is true that starting an ice cream business is easy. As we have talked about earlier that this business requires low investment and can be started from home which makes it easy to start. Even if you don’t know how to make ice creams, you can learn first from YouTube.
Learn how to make different ice creams and flavors and analyze what people like the most. Often different people like different ice cream flavors. Then you are ready to start this business. This is one of the great advantages of the ice cream business.
Disadvantages of Ice Cream Business
Here are some disadvantages of the ice cream business you should consider:
Huge Electricity Cost
For storage of ice cream, of course, you need cold storage or a freezer that must be constantly on. This can make your electricity bill big. Especially if your neighborhood often experiences rotating power outages. Power outages are a major scourge of the food industry. Therefore, you should do careful calculations to anticipate it.
Low-Quality Raw Material Supplier
Being in the ice cream business really requires you to use high-quality raw materials. Customer satisfaction is very important. Therefore, do not let you choose the wrong supplier of raw materials that are not of high quality. There are times when suppliers provide low prices but are not comparable to the quality, in pursuit of profit.
It is highly recommended to look for a safe and reliable supplier. Well, do detailed and careful calculations on the ice cream business.
This business is not suitable for all seasons means that ice cream can be sold in the summer season only because in cold weather seasons people don’t prefer to eat ice cream.
Make sure you start this business in an area where most of the time, the temperature is high and the demand for the ice creams doesn’t fluctuate. Having a seasonal business is a disadvantage for the ice business because during other seasons you won’t make any sales.
Tips for Starting an Ice Cream Business
Now if you have made up your mind about starting an ice cream business then here are some tips:
Determine the Capital
The first tip that you must do is analyze how much capital you will require for the business.
So you can estimate the budget needed for capital to buy ice cream raw materials, ice cream making equipment, and so on.
In addition, be sure to calculate additional costs such as electricity costs, selling expenses, etc.
Just in case, you can also set aside an emergency fund that you may need in the future due to some uncertain event.
Choose Ice Cream Flavors
The next tip is to make sure to choose the right ice cream product that you will sell. Because ice cream has a target market of all ages, choosing ice cream in cup packaging is the most recommended choice. Be sure to choose cup packaging in a variety of sizes.
In addition, determine the choice of flavors for the ice cream that will be produced. In the beginning, you can make ice cream with flavors that are already available that most people like.
Even though it’s a home business, there’s nothing wrong with being very selective in determining the ice cream products you will sell.
Creating an Attractive Business Brand and Logo
Although carrying the concept of an ice cream cup business, you must create an attractive brand and business logo. So, create a brand and logo that reflects the identity of your ice cream cup business.
The more attractive the brand and logo you make, the easier it is for people to recognize the ice cream products you produce.
In addition, the uniqueness of the brand and logo that you create can be a special attraction for other consumers.
Looking for a Quality Raw Material Supplier
After determining the ice cream product to be sold, you can immediately look for a supplier that provides the most quality raw materials. Even if you are just starting a business, choosing quality ingredients is highly recommended.
In addition, avoid using unnatural ingredients such as preservatives and others. After finding the right supplier, you can entrust your various raw material needs to that supplier.
Also, if you have a long subscription with a supplier, you can get cheaper raw material prices or discounts.
Buying Necessary Equipment
Equipment to make ice cream is one of the things that you must prepare. But of course, this does not need to be forced.
Because at the beginning of the business, you can make ice cream with makeshift equipment at home. Because making ice cream is not so difficult. It’s just that, if your ice cream business is growing, of course, there will be more and more manufacturing.
In this way, special equipment is needed to make ice cream to make it easier for you when producing it. Equipment for making ice cream that is complete and of good quality can be easily found online.
Creating a Unique Ice Cream Flavour
Indeed, in the beginning, choosing a flavor that already exists and is liked by many people is the best choice. However, it never hurts to do various experiments to create a unique and different ice cream flavor from other brands.
For example, combining one flavor of ice cream with another, or adding additional ingredients to different and unprecedented toppings. But for sure, don’t forget to taste every flavor of ice cream that you have created.
Also, make sure your family or friends try it too. This is so that the flavor created is not only delicious on your tongue but really delicious on the tongue of others.
Of course, the unique flavor created is expected to be accepted by your target market later.
Doing Online and Offline Promotion
For an ice cream business that is still new, it is imperative to carry out various interesting promotions both online and offline. Nowadays, the power of social media cannot be doubted.
Moreover, apart from Instagram and Facebook, there is TikTok and YouTube which can be used as unique promotional mediums. Of course, doing promotions on social media can be even more creative.
So content creator skills are needed with a myriad of ideas to support your business promotion. For example, try an editor application like Canva to make promotions on social media more interesting.
While offline promotions you can intensify by distributing brochures to the public. This can be helped by the closest people or friends.
Take Advantage of Business Opportunities
The ice cream business is like any other business. Businesses can be easy and fast-growing, or even difficult and take a long time to grow. This, of course, is influenced by various factors.
However, when business opportunities are increasing sharply, you can’t just waste this. So that increasing the opportunity for an ice cream business can be done quickly and precisely when the opportunity arises.
For example, opening orders for certain events, such as weddings, culinary events, and other events.
Thinking about the Future of Business Carefully
The cream business does have a big and promising opportunity. But that does not mean there is no risk in it. So there is nothing wrong with thinking about the future of the business you are currently living in.
First of all, you can think far ahead if this ice cream business develops well. In fact, to become a big ice cream brand. Here you can think about creating jobs, buying places to produce, and other things.
Even if the ice cream business is not developing well, this can be considered from now on. So that later solutions will be found to keep running the business and continue to fight for it until it is successful.
My Final Words
Now you are aware of the pros and cons of the ice cream business. They help you to decide whether this business is for you or not. Also, there are several that make a business successful and make sure you do detailed research about the business so that there should be no doubt while starting an ice cream.
I have tried my best to mention the major advantages and disadvantages of the ice business so that you will leave with no doubt and should be able to decide your call for the business.
Hopefully, this was useful for you, if it provides you the value make sure you share it with your friends on social media.