How to Create a Podcast and Make Money

How to Create a Podcast and Make Money

Did you know that you can make money by recording a simple conversation?

I’m talking about the podcast, a medium with great potential to generate income and that many people still don’t even know.

If you didn’t know you could charge for a podcast, don’t worry, as many digital entrepreneurs also believe that this type of media is offered only free of charge.

Of course, to charge for the podcast, the content needs to have a lot of value for the audience you want to reach.

How to Create a Podcast and Make Money

When I say that it is possible to make money on the internet by recording a conversation, it is because a podcast is a very simple medium to produce.

You can actually record a conversation on a topic of which you are an expert or have a great deal of experience.

We all have some area we have mastered and we are even approached by friends and family to help with the topic. It is usually something that you already talk about in your day to day.

Now, you already know that you can record this conversation, turn it into a podcast and make money from it.

If you are interested in this subject and want to know how to create a podcast, continue reading the article and learn everything you need to create yours today.

What is Podcast?

What is a Podcast?

Podcast is a type of audio content , offered through a downloadable file or through a live broadcast, on the internet.

It is content usually published in episodes, talking about a specific topic and, therefore, they are produced at a certain frequency.

The duration of each episode of the podcast varies according to the theme and the number of participants in the “conversation”.

Often, when the podcast is recorded by a single voice, the episode is shorter than when there are three participants, for example.

So, on average, a podcast episode ranges from around 20 minutes to 1 hour in length.

For the public to enjoy your podcast, it is essential that you speak clearly, varying the tone of your voice, so that the audio is not monotonous and tiring.

Despite being a relatively new type of content, the podcast has gained space in digital entrepreneurship, albeit timidly, as I explained at the beginning of this article.

People are consuming podcast more and more, because it is a content format easy to be consumed, it can be accessed anywhere, anytime and, many times, without having to pay anything for it.

Why invest in a Podcast?

Why invest in creating a Podcast?

It has never been easier to access information than it is now.

In the digital age, you can access interesting content for you anytime, anywhere, from different devices, in the format that is most convenient for you.

For those who don’t like to read very long texts, for example, you can access the video content , if you can’t stop to watch the video, you can listen to a podcast.

Having the possibility to choose the ideal content format for your reality and preference is a privilege that technology has brought us.

Therefore, the entrepreneur who adapts and offers his content in different formats, takes the lead, conquering a diverse audience.

With the hustle and bustle of everyday life, the podcast is an excellent alternative when the listener is in traffic, tidying up the house, during college break or at lunchtime, for example, and you want to take advantage of this time to keep up to date .

It is because of this characteristic that the podcast has been gaining more and more fans.

With the practicality of the content in podcast format, you can win a loyal audience and even increase confidence in your brand .

14 Steps to Create a Podcast

Now that you know what a podcast is and what it is for, you can create yours today.

Want to learn how to create a podcast? Then follow the 14 steps that I have prepared for you.

1. Define the subject

To start recording your podcast, you need to define the subject that will be covered.

To define a subject, you need to identify what your target audience is already searching for on the internet .

You need to talk about something that meets the needs of your audience or is a topic that you like very much.

Make content planning, to define the podcast’s theme, in advance and with peace of mind.

That way, your podcast will be organized, and your audience will see you as an authority.

In fact, to be seen as an authority in your niche, you need to know very well what you are talking about, you need to master the subject and speak with confidence.

2. Define the format

To create a podcast you need to define its format

After defining the subject of your podcast, the second step is to define the format.

To define what format you will make your podcast available to, you can answer some questions that will help you define the structure of your podcast, which will help you to organize yourself in the whole process. Check out.

  • Will the podcast feature other people or will it just be me?
  • What am I going to talk about?
  • What will be the frequency of publications?
  • How long will the podcast be?
  • Will the podcast have guests to be interviewed?
  • Has the subject I am going to address has already been spoken by other people?
  • Can I produce content that exceeds that published by other people?

3. Choose your podcast name

The name of your podcast needs to be in accordance with the theme you chose to work on. It must also be related to your brand, so that people can easily remember and know what it is about, when they come across your podcast.

It is interesting that the name of the podcast also makes it clear what you are going to address, because that way your content will be more easily found by users, on the search platforms .

In addition, a simple and easy-to-remember name is best for disclosure.

To help you in choosing the name for your podcast, I will leave two very simple tips, but that many people do not attend to them and, for this reason, they are not able to achieve good results.

Do a Google search to verify that there is no other podcast with the same name that you chose;

Also make sure that there are no other podcasts with names similar to the one you chose, so as not to give the impression that you are copying someone’s idea.

4. Define who will participate in the podcast

Keep in Mind Who the Podcast Participants Will Be

Do you already know if you are going to create a podcast on your own or if you will have other participants (whether fixed or invited)?

If you have decided that in your podcast you will have fellow members or guests, according to the episode, for example, define, in advance, who will participate.

The participants or guests of your podcast must be experts in the subject you are going to address, especially if it is a podcast from your company.

If you don’t know any experts on the subject you are going to talk about on the podcast, do a search on LinkedIn or other channels where you can find other people who work with the same niche market as you.

When you already have a good audience, it will be easier, as both sides will win, because each will be attracting the audience of the other and gaining authority and credibility.

5. Create the script

Once you’ve defined the subject, format, name and participants of your podcast, it’s time to create a script .

Yes, that’s right, a script.

Do not think that creating a script for your podcast is an exaggeration, because without it, you will end up extending the subject, messing up a lot, trying to remember what you are going to say.

Creating a script is essential for any content format, be it a video, a lecture, a class … because it is what will give you “a north” when it comes to production.

But, you need to be careful that the content is not mechanical, artificial, without emotion, because the listeners will notice and will not subscribe to your content.

So, avoid reading the script. It is for you to orient yourself, to take a look from time to time, so as not to lose focus on what you are talking about.

If your podcast has participations or respondents, the conversation needs to be spontaneous.

The script helps you to know what will be the next point to be spoken and also helps you when editing. That’s why it is so important when creating a podcast.

An example of a script for creating a podcast could be:

  • Vignette;
  • Presentation of the participants;
  • Theme that will be addressed;
  • Introduction;
  • Call to Action;
  • Conversation or interview;
  • Vignette;
  • Farewell.

6. Prepare the equipment

Prepare the equipment for recording your Podcast

It is in this part that many people give up, because they believe that professional and high-tech equipment is needed to start creating a podcast.

In fact, you can start with what you have at hand and, as you generate income , you will acquire better equipment.

But, not having sophisticated equipment is not an impediment to not creating a podcast.

Just have a computer connected to the internet and a headset with a good microphone.

You will also need a quiet place to record.

If you don’t have a studio or if a lot of people live in your house and you have nowhere else to make your recordings, for example, you can create your podcast at dawn, when everyone is asleep.

When recording your podcast, make sure you don’t have a dog barking, someone listening to TV or music, a lot of wind in the room, or anything else that may cause noise in your recording.

If you can and want to invest more in this activity, you can purchase a professional microphone (or more, if you have participants and guests), a sound table and you can create a studio in any room in your home, for example.

7. Prepare your voice

An essential thing that you need to do before you start creating a podcast is to prepare your voice.

Do facial exercises, opening and closing your mouth, to relax your muscles. Stretch your neck and shoulders.

Avoid cold foods, drink ginger tea and all these tricks that announcers use.

Even without a scientific basis, it is worth using everything that can contribute to your success.

8. Start recording

Don't be afraid and start recording the podcast

With everything ready to create a podcast, it’s time to record. Go to the quiet, quiet place you prepared, and start recording, using the script you created.

You can record the podcast alone or with other participants, in the same environment or over the internet.

Now is the time to record the content that you have prepared for your audience. Caprice!

9. Make the edit

With the recording ready, you need to save a copy and start editing.

If you have never done audio editing or are not a professional, you need not worry, because editing audio is much simpler than you can imagine.

Use editing software and open your copy there. Then, adjust the audio, remove the noise and cut the parts of the lines that are unnecessary or out of context.

After your audio is ready, save it in mp3 format, to be published.

If you still find editing too complicated, you can use a professional to do this part.

10. Choose a hosting

Host your Podcast on any platform

Before publishing your podcast, you need to choose a hosting. But first, your podcast needs to go through the standard RSS feed system , to be distributed on the internet.

You can publish your podcast on a website or in an application, such as Spotify, for example.

 Later on you will see how to put your podcast on Spotify.

11. Have a website to publish the podcast

Without a channel of communication with the public, it is difficult to build a solid audience and speak to your listeners.

In fact, you need to have a place of your own to publish your podcast, and nothing better than having your own website .

It is on your website that your audience will be able to contact you, learn more about your brand and find more information about your sponsors, in addition to being a safe place to make your publications.

I strongly recommend that you create your website on WordPress , which is an intuitive platform, easy to set up and which is considered the best, in addition to being the most used by professionals worldwide, including me.

In my Online Business Formula training , I teach my students how to create a website on WordPress, in a very easy way, that anyone can create, even if they are completely lay on the subject.

12. Make the disclosure

Promote your Podcast to attract more people

After creating, editing and hosting your podcast, it’s time to start promoting it, because without disclosure, you won’t build your audience, will you?

Even if you work on SEO strategies so that people find your material in search results, organically, you still need to publicize your podcast so that you can build your audience.

Make it public on social networks , as they offer great potential for reach and that is where your audience is.

You just need to identify which social networks your audience is on and apply digital marketing strategies to attract them.

You can also use email marketing strategies and advertise your podcast to your list.

Whenever you post a new episode of your podcast, send a notice to your email list, leaving it always up to date.

The more you promote your podcast, the greater your chances of reaching a larger audience.

13. Track the results

To track your results just use your podcast’s hosting platform and analyze the number of downloads and plays made on your podcast.

Another very efficient way to follow your results is by observing the comments left by your listeners on your website, on social networks and also in the evaluations of the application (if applicable).

14. Make constant improvements

Implement and seek continuous improvement in your Podcast

Once you know what results your podcast is generating, you will identify which actions are working, and which need to be improved.

Thus, you will be able to produce better and better episodes, according to the feedback of your audience and the numbers presented.

How to Put Your Podcast on Spotify

Tutorial on how to put your Podcast on Spotify

To place your podcast on Spotify just send your file directly from the hosting you used, without having to use the RSS feed, as it needs to be done on other platforms.

After you upload your podcast file to Spotify, it will take about 2 to 5 days to make your file public.

During that time, you need to monitor the platform to see if your podcast has already been published, as Spotify does not send a warning.

For your podcast to be published by Spotify you need to follow all the rules of the platform.

Spotify allows you to add a clickable link to your podcast, which gives you the possibility to earn money from ads.

Podcast Recording Equipment

Equipment needed to Record a Podcast

As I said earlier, here in this article, you don’t need to buy professional, high-tech equipment to create a podcast.

If you have capital and are willing to invest in the production of your podcast, excellent, very good! However, this is not a rule.

You can start recording at home, in a quiet and peaceful place, without interruptions or noise, a computer connected to the internet and a headset with a good microphone.

The biggest investment you need to make at the beginning is really in professional quality microphones, as audio is the main point of your podcast, of course.

However, as I just said, if you have capital to invest, you can purchase better equipment.

So, to make it easier, I will leave a list with the main equipment that you will need to record podcast.

  • Acoustic environment;
  • Sound table;
  • Headset with microphone;
  • Professional microphones;
  • Computer;
  • Internet access;
  • Audio recording software;
  • Call recording software;
  • Pop filter;
  • Microphone boom arm.

These are some examples of equipment for you to use in the podcast recordings, however, you do not need to have all of them to start recording and promoting your podcast.

Bonus: How to Make Money with Podcast

You can make money from podcasts in several ways, such as:

  • Affiliate Marketing
  • Sponsorship
  • Sale of products
  • Digital Affiliate
  • Direct support

Affiliate Marketing

Make Money With Podcast Through Affiliate Marketing

It is possible to make money from podcasting through affiliate marketing .

That way, you receive a commission for each sale you make through your affiliate link.

Just make your affiliate link available with the download of your podcast or add a clickable link on the podcast itself.

Each time a person buys the product or service you are promoting, you receive a percentage for that sale.


You can make money through sponsorships, promoting a person or brand during the podcast presentation.

The more reach your podcast has, the more sponsors you can get.

This type of podcast monetization usually works through the cost per 1000 impressions, which is when the sponsor pays a certain amount for every thousand people that the ad reaches.

That is, the more downloads your podcast has, the more money you earn from sponsorships.

Sale of products

Sell ​​and recommend products on your Podcast

Another way for you to make money from a podcast is by selling products related to the content you offer on your podcast.

It can be physical or digital products, consultancies, courses, lectures, and any other product or service that you can advertise in your podcast.

Direct support

Another way to make money from a podcast is to request support from listeners.

Just as subscribers to a channel on YouTube help maintain the channel through donations, listeners to your podcast can also help you by giving direct support.

When people like the content you post, they want you to keep producing more, so they want to help keep it going.


Did you see that it’s no exaggeration when I say that you can make money by recording a conversation?

However, you also saw that it is not a conversation with a friend or a neighbor, for example.

The conversation, in fact, is about a subject related to the main theme of your podcast, and cannot have the participation of anyone, mainly to be interviewed.

The participants, as well as the interviewees, need to be experts in the topic and, therefore, must have full control of what they will be talking about in the podcast.

But, you also saw that you can create your podcast yourself, which makes production a lot easier.

So, how about starting today to prepare the production of your podcast?

If you are still unsure, if you are shy, start recording some files to test, prepare your voice, observe if there are noises in the intervals of the speeches and prepare all the details to create a successful podcast.

Gradually you will loosen up, feeling more secure and will be able to create podcast in a completely professional way.

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